Brand Video Production for North Idaho Concepts

The Challenge

North Idaho Concepts, a premier custom cedar woodworking company in Athol, Idaho, needed video content to showcase their handcrafted raised garden beds and agricultural woodworking to modern social media audiences.

Known throughout the Inland Northwest for quality cedar products—from personalized herb gardens to custom signage—they had built an impressive client base serving everyone from the Kentucky Derby to world-renowned restaurants. However, they needed compelling video content to reach customers discovering products through social platforms.

Our Solution

Brand Storytelling Video We created an authentic narrative showcasing their hand-engraving process, custom fabrication techniques, and North Idaho cedar craftsmanship. The video highlighted:

• Signature raised cedar garden bed construction
• Hand-engraving personalization that sets them apart
• Quality techniques ensuring product longevity
• Connection between North Idaho resources and finished products

Multi-Platform Optimization Delivered video in multiple formats: high-resolution for website, square cuts for Facebook/Instagram, and mobile-optimized versions for all devices.

Results & Impact

Immediate Social Media Success:

• Significant organic engagement increase across platforms
• Enhanced brand visibility throughout Coeur d'Alene and Inland Northwest markets
• Expanded reach beyond traditional service area

Direct Business Growth:

• Generated orders from video viewers discovering the brand
• Increased custom agricultural woodworking project inquiries
• Strengthened position as Northern Idaho's premier cedar specialists

The authentic storytelling continues to serve as a versatile marketing asset, resonating with customers who value handmade, local craftsmanship while driving measurable business results.

Ready to showcase your craftsmanship through compelling video storytelling? Contact Accel Media to elevate your brand and drive real business growth.