Healthcare Recruitment Video for Northern Idaho Advanced Care Hospital

The Challenge

Northern Idaho Advanced Care Hospital (NIACH) in Post Falls faced critical staffing shortages after COVID-19. Like healthcare facilities nationwide, they lost nurses and physicians due to pandemic burnout and early retirements.

As the Inland Northwest's only long-term acute care hospital, NIACH needed compelling recruitment content to attract healthcare talent in a competitive market.

Our Solution

Cinematic Story-Driven Video We created authentic recruitment content featuring real NIACH team members and patients, highlighting:

• Small, tight-knit community atmosphere
• Personal patient relationships during longer care periods
• Meaningful outcomes - patients walking out healthy after critical illness
• Supportive leadership working alongside staff
• Emotional rewards of witnessing daily "miracles"

Patient Success Stories Featured real testimonials, including a locked-in syndrome survivor, showcasing life-changing care and deep staff-patient connections.

"Priority One" Celebrations Captured NIACH's signature moment where staff line hallways applauding patients leaving healthy - a powerful symbol of their mission.

Results

• Enhanced appeal to healthcare professionals seeking meaningful work
• Differentiated NIACH from larger hospital systems in Northern Idaho
• Positioned them as the region's premier long-term acute care facility
• Continues driving recruitment with authentic culture showcase

"Where miracles happen every day" - positioning NIACH as more than a job, but a place to make life-changing differences in the Post Falls and Coeur d'Alene community.

Ready to attract top healthcare talent? Contact Accel Media for compelling recruitment videos that showcase your unique culture.